Advantages Of Complying To ADA Standards On Your Website
Every business owner wants to attract as many visitors as possible to their website. It is, however, sad to note that not many of them will take the necessary steps to make sure that everyone can access their website. Everyone wants to find a website that is accessible to them and their loved ones. You will miss out on potential customers if you don’t take the time to learn what their needs are and taking advantage of that opportunity. Many people have responsive website designs but what about ADA compliance? You should know that there are disabled people who want to have access to your website. Check out the following benefits of making your website ADA compliant.
You should know that you are missing out on millions of potential customers because your website is not yet accessible to them. When you create a website, you want to get more customers to know about what you do but what if you are not getting to everyone? With about 50 million Americans living with disability, you are missing out on 50 million customers by not making your site ADA compliant. When you have a video on your website that has no captions, how will a deaf person get access to your products? If you want to get to blind customers, you have to use alternative text on images. Screen reading tools read out the text to them because they can’t see.
Making your site ADA compliant will also help with your SEO efforts. With screen readers looking for sites that are ADA compliant, yours will have the upper hand. Search engines are also looking for websites that include more human intention like being ADA compliant. Just like search engines crawl websites, the screen readers do the same. At the end of the day, more users will find you through search engines and even screen readers.
Your reputation will also be good because people will feel included. Having searched the net and found no website that includes them, they get disappointed. When they came to yours and found that you have considered them, they are only going to sing your praises. They will tell their friends and family about your site will might just earn even more customers. This will give your business a good name.
When you comply with these ADA standards, your website will be generally easy to navigate. Even those who are not disabled will benefit from this because finding content will be that much easier. People are looking for sites that are easy to maneuver and this is what you are offering.